The hungry trader who now delivers takeaways to the stars

ONE evening in 2014, Peter Georgiou had a table booked at Nobu when the friend he was supposed to dining with cancelled because he had to stay home with his kids. Georgiou, who was working as a fixed income trader at the time, joined his friend at his Chelsea home instead "but we still wanted Nobu and thought we'd get it delivered," he remembers. The restaurant, however, said it didn't offer takeaway food. At that stage, you or I might have given up and ordered Domino's.

- Lucy Tobin

Georgiou did not. He really, really wanted black cod. “So we managed to get Nobu for takeaway via a lot of haggling and using a cab to bring it to us. But the food arrived in a bad state sploshed around on the cab journey, and cold. I thought, 'This could be done better - there must be a lot more people like us who want great food delivered from amazing restaurants!

Fast forward eight years, and Georgiou, who is 50 and lives in Shoreditch, is the founder of Supper London, where 150 drivers in 100 branded, canopied scooters deliver meals from 200 of the capital's best restaurants - including Nobu (of course), Jean-Georges at The Connaught, and Sushi Samba. Turnover hit £10.5 million last year.

The business started as a side dish: Georgiou initially kept his day job as a trader, while a “very well connected friend managed to get him meetings at a few key restaurants. They all said it was a great idea, but were very nervous about doing delivery.