Tough Times Huge Insights

COVID-19 is impacting industries across the spectrum as supply chains get disrupted and consumer behaviour drastically changes in the aftermath of the outbreak. We condense insights from leading agencies like Euromonitor & Mintel to draw parallels with likely patterns that are emerging in India too.

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Euromonitor International has launched an industry report, ‘The Impact of Coronavirus’ on FMCG and service sectors in China, sharing insights into how this epidemic will impact China’s consumers goods industries. Here we draw a few conclusions for India, based on the report.

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• With China accounting for 56% of global apparel production, the temporary halt of production capacity will pose a challenge to apparel brand owners’ supply chain management.

• As families are spending more time together indoors, there is strong potential to cultivate online shopping habits among the older generation, with apparel and beauty categories most likely to benefit. E-commerce is already one the biggest sales channels of beauty and personal care in China, and accounted for 38% retail sales value for coloured cosmetics in 2019.