Foreign Brands In India​​​​​​​: ‘We Want To Bring Amsterdam's Eclectic Fashion To India'

Dutch fashion label Scotch & Soda CEO Dirk-Jan Stoppelenburg says the brand draws inspiration from everything, even poems and rumours, and that India remains a crucial market for the company.

- Paramita Chatterjee

DIRK-JAN STOPPELENBURG, CEO of Dutch fashion label Scotch & Soda, finds the charm of India alluring. “I love coming back to India every time, be it for work or holiday. And each time I come, I see a huge change in the country which is for the positive,” he tells Forbes India at a plush store of Scotch & Soda that recently opened in Noida. Making an entry into India’s dynamic fashion landscape in partnership with Reliance Brands (owned by Reliance Industries, which also owns Network 18, publishers of