Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

The Electric Truck That Couldn't

Bloomberg Businessweek

|

January 18, 2021

In the past six months, Nikola has faced an SEC probe, lost partners, and seen its shares tank

- JAMES E. ELLIS

The Electric Truck That Couldn't

Clean-energy startup Nikola Corp. had a tough year even by 2020 standards. The once high- flying alternative-fuel vehicle maker started life as a public company with a short seller levying fraud allegations against founder Trevor Milton, who denied the claims but then resigned after the Securities and Exchange Commission took interest. That collapsed a deal to build trucks with General Motors Co. and resulted in the indefinite postponement of Nikola’s much-ballyhooed Badger electric pickup truck.

Believe it or not, the truly hard stuff is still ahead: building a real business selling large fuel cell trucks that turn hydrogen into electricity. Milton may be gone, but the SEC’s attention has had a chilling effect on Nikola’s efforts to forge partnerships that would help develop its business faster. GM in late November said it wouldn’t take a $2 billion equity stake and open its vast purchasing and manufacturing resources to speed the upstart’s trucks to market, deciding instead to just sell Nikola its hydrogen fuel cell system. The government probe also played a role in scaring offBP Plc, which would have helped the startup build a network of hydrogen filling stations.

That network is a big piece in Nikola’s future ambitions. The company plans to boost its profits selling hydrogen to the fleet customers who’d also buy its hydrogen-powered semis. Without the cash and resources of BP or another major energy company—and with its own share price falling more than 75% off its high last June—Nikola faces the daunting task of building that network on its own. The company declined to comment on the status of its relationship with BP, or of the SEC investigation’s impact on its ability to attract partners.

MORE STORIES FROM Bloomberg Businessweek

Bloomberg Businessweek US

Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time to read

4 mins

March 13, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time to read

10 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time to read

11 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time to read

12 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time to read

4 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time to read

4 mins

March 20 - 27, 2023

Translate

Share

-
+

Change font size