Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

Can't Afford The $5.8 Million Bugatti Divo? You Can Still Drive It.

Bloomberg Businessweek

|

December 17, 2018

Can’t afford the $5.8 million Bugatti Divo? You can still drive it.

- Brett Berk

Can't Afford The $5.8 Million Bugatti Divo? You Can Still Drive It.

Before this year, supercar manufacturer Bugatti had released only two vehicles in the 20 years since it was revived by the Volkswagen Group: the 1,200- horsepower, $2 million Veyron and the faster, more powerful $3 million Chiron.

In August the company brought out a third car, the Divo. The track-focused menace is barnacled with strakes, ducts, and spoilers worthy of a Mad Max battlewagon, and it leers from a pair of scimitar-shaped LED headlamps. Producing 1,500 horsepower from its quad- turbocharged 16-cylinder engine, it’s capable of 2.5-second runs to 60 mph and reaches a top speed of 236 mph. Each of the 40 vehicles produced cost $5.8 million; they all sold within 24 hours.

Bugatti’s Divo was officially unveiled at the lavish Pebble Beach Concours d’Elegance, an annual classic-car bacchanal for wealthy collectors. But it was released simultaneously to gamers on the mobile racing app CSR Racing 2.

With 73 million downloads, CSR2 is the top-grossing racing game in the U.S. and more than 120 other countries. Players around the world compete in its signature drag races, going head-to-head or playing against a computer AI driver, using the device’s motion sensor to steer.

MORE STORIES FROM Bloomberg Businessweek

Bloomberg Businessweek US

Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time to read

4 mins

March 13, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time to read

10 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time to read

11 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time to read

12 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time to read

4 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time to read

4 mins

March 20 - 27, 2023

Translate

Share

-
+

Change font size