Try GOLD - Free
Can't Afford The $5.8 Million Bugatti Divo? You Can Still Drive It.
Bloomberg Businessweek
|December 17, 2018
Can’t afford the $5.8 million Bugatti Divo? You can still drive it.
Before this year, supercar manufacturer Bugatti had released only two vehicles in the 20 years since it was revived by the Volkswagen Group: the 1,200- horsepower, $2 million Veyron and the faster, more powerful $3 million Chiron.
In August the company brought out a third car, the Divo. The track-focused menace is barnacled with strakes, ducts, and spoilers worthy of a Mad Max battlewagon, and it leers from a pair of scimitar-shaped LED headlamps. Producing 1,500 horsepower from its quad- turbocharged 16-cylinder engine, it’s capable of 2.5-second runs to 60 mph and reaches a top speed of 236 mph. Each of the 40 vehicles produced cost $5.8 million; they all sold within 24 hours.
Bugatti’s Divo was officially unveiled at the lavish Pebble Beach Concours d’Elegance, an annual classic-car bacchanal for wealthy collectors. But it was released simultaneously to gamers on the mobile racing app CSR Racing 2.
With 73 million downloads, CSR2 is the top-grossing racing game in the U.S. and more than 120 other countries. Players around the world compete in its signature drag races, going head-to-head or playing against a computer AI driver, using the device’s motion sensor to steer.
This story is from the December 17, 2018 edition of Bloomberg Businessweek.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Bloomberg Businessweek
Bloomberg Businessweek US
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
4 mins
March 13, 2023
Bloomberg Businessweek US
Running in Circles
A subscription running shoe program aims to fight footwear waste
3 mins
March 20 - 27, 2023
Bloomberg Businessweek US
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
10 mins
March 20 - 27, 2023
Bloomberg Businessweek US
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
3 mins
March 20 - 27, 2023
Bloomberg Businessweek US
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
11 mins
March 20 - 27, 2023
Bloomberg Businessweek US
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
12 mins
March 20 - 27, 2023
Bloomberg Businessweek US
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
3 mins
March 20 - 27, 2023
Bloomberg Businessweek US
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
3 mins
March 20 - 27, 2023
Bloomberg Businessweek US
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
4 mins
March 20 - 27, 2023
Bloomberg Businessweek US
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
4 mins
March 20 - 27, 2023
Translate
Change font size

