How has Hilton modified its strategy to fill the need gap of post-COVID travellers?
There are a couple of things here. We had three years where customers couldn't travel and all they did was dream. What did we do behind the scenes? We spent time looking at our story and what we tell customers, from a marketing perspective. We were initially promoting destinations. We thought about shifting our go-to-market story, because we can't control how you get from point A to point B.
What we can control, and what's important to us, is your experience. This led to our global marketing campaign, 'It Matters Where You Stay', and it has been the biggest campaign in our history.
Which Hilton properties have performed well in the last year in the Indian market?
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Diese Geschichte stammt aus der March 2024-Ausgabe von Travel+Leisure India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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