Viewpoint Gavin Stoker

Regular scribe Gavin worries the 'next big thing' in cameras could take over his brain

- By Gavin Stoker

Hoping to attract influential eyes and ears, I once named my teenage band's demo tape 'Shut Up And Listen To The Next Big Thing'. Thirty years on, the music industry's still obsessed with finding that next big thing, now aided by metadata and follower numbers. But by contrast it feels like the photo industry's taken its foot off the gas. Its next big thing looks like the last big thing. Whether that's retro styled cameras or the reemergence of point and shoot compacts and super zooms.

OK, it's all fresh to a millennial and Gen Z audience glued to TikTok who missed such devices the first time around. And still seductively nostalgic to those of us over 40, if feeling a little lazy.