Hyundai's Electrification...

With tech, the Elantra Hybrid aims to capture sedan buyers who aren't ready to go full EV but want something smarter than a traditional gas engine.

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Now, with the Kona Hybrid coming in as a more accessible electrified crossover, it's clear Hyundai is layering its hybrid strategy — offering options across size and price segments.

And the momentum won't stop there. More HEV (Hybrid Electric Vehicle) launches are expected, potentially including new trims or variants of existing models.

Here's where it gets interesting. Hyundai was one of the first movers in the EV space in the Philippines, thanks to the early arrival of the Ioniq 5. The futuristic crossover made headlines with its bold design, advanced tech, and surprisingly usable range. But after its initial buzz, the local EV push seemed to slow down — partly due to infrastructure limitations, partly due to price sensitivity.