Ecommerce platforms expect to see better sales this festive season
The Morning Standard|September 20, 2022
E-TAILERS such as Walmart-owned Flipkart, Amazon and SoftBank-backed Meesho, among others, are all set to hold their annual festive season sale soon, and this time it is expected that the first week of the season will garner more sales compared to the last year.
Ecommerce platforms expect to see better sales this festive season

In its recent report, Redseer said festive sales will grow by 28% to reach $5.9 billion in the first week itself. The sales during the entire festive month are projected to reach $11.8 billion this year, compared to $9.2 billion in 2021.

It is predicted that the fashion category is looking at a strong growth this year and influencer marketing is projected to expand to a $16.4 billion industry this year.

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