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US skincare brand's face masks for four-year-olds 'dystopian', say experts
The Guardian
|November 17, 2025
Dermatologists have called an actor’s new skincare brand “dystopian” for creating face masks for four-year-olds, warning that the beauty industry is now expanding its reach from teenagers to toddlers.
Shay Mitchell, who is famous for her role in the US mystery teen drama Pretty Little Liars, released a hydro-gel skincare mask for children, saying it was “inspired” by her daughters.
A growing number of brands are moving into the children’s, teenage and young adult skincare market. Some have surged in popularity among very young social media users, creating the “Sephora kids” phenomenon in which children share videos featuring beauty products.
Diese Geschichte stammt aus der November 17, 2025-Ausgabe von The Guardian.
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