Taylor takes Paris by storm Singer's Eras tour brings business boost to French city
The Guardian|May 09, 2024
She may be the owner of a bakery in a city famous for its millefeuilles and religieuses, but in recent days Beth Beji's team have been fielding requests for a rather different sort of cake: a Taylor Swift-themed sweet treat. 
Kim Willsher
Taylor takes Paris by storm Singer's Eras tour brings business boost to French city

"There is a huge obsession with Taylor Swift and we see it in the orders coming in," said Beji, of Clove Bakery. "We've had a lot of orders for custom layer cakes, cupcakes, cookies featuring her.

We've had requests for Taylor Swift on a stage with a microphone in fondant, Taylor Swift riding a unicorn, Taylor Swift album covers, cakes with her face on them... The orders are very specific." Beji said her team at the bakery on Rue Greneta were getting into the spirit of things. And as the singer's Eras tour arrives in the French capital today - her first show of a three-month European trip - they are not the only ones.

Honor McWilliams, 24, a Swiftie from Glasgow who lives in Paris teaching English at the Sorbonne, can hardly contain her excitement over attending the opening concert at La Défense, the first of four long-sold-out gigs from today to Sunday. She will also attend on Saturday with her sister Grace and two friends who are flying in from Glasgow, and will be travelling to Milan for a third concert in July.

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