Some people would, with Acne Studios' oversized plaid scarf ubiquitous on the streets of London and farther afield. The Swedish fashion house has been selling the distinctive wool-blend scarf since 2019, in an ever-increasing number of colourways that routinely sell out within a month - but, at £240, it is very much a status symbol.
Yet a recent rise in sales and online chatter - and a proliferation of high-street knockoffs - suggests that, for those shoppers with money to spare, the statement scarf is the splurge of choice in the current economic climate.
A spokesperson for Acne said sales had continued to grow. On TikTok, the #acnescarf hashtag has had more than 2.5m views as users style their purchases, debate whether to invest or discuss the best-quality "dupes".
The item has become so omnipresent on city streets that a Twitter user in Brooklyn joked last week that they were "taking a shot every time I see someone wearing the rainbow Acne scarf".
Diese Geschichte stammt aus der November 26, 2022-Ausgabe von The Guardian.
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Diese Geschichte stammt aus der November 26, 2022-Ausgabe von The Guardian.
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