Ibis is no more a budget brand but a mid-market chain: CEO

Ibis, which competes with Indian Hotels' Ginger and Bloom brands, saw its revenue growing by 14% last year

- Varuni Khosla

InterGlobe Hotels Pvt Ltd is focusing on India's tier I cities for its Ibis brand as it looks to shed the budget tag and positions itself in the mid-market segment, citing strong demand for quality hotels.

The joint venture between InterGlobe Enterprises and Accor Asia Pacific, which has 29 Ibis properties in India, is evaluating opportunities in top locations in city centres for the next phase of growth, according to J.B. Singh, president and chief executive officer at InterGlobe Hotels.