Fake adverts target oil firm's cycling link
Manchester Evening News|May 16, 2024
ARTWORK CRITICISES SPORT'S SPONSORSHIP DEAL
JOSEPH TIMAN
Fake adverts target oil firm's cycling link

PROTEST adverts have appeared on billboards and bus stops across Manchester in a campaign aimed at oil giant Shell.

Activists from the Brandalism collective say they have replaced more than 200 commercial adverts across the UK without permission.

The artwork, which accuses Shell of 'fast tracking the apocalypse, criticises British Cycling for its sponsorship deal with the company.

Some of the adverts have been put up on Ashton New Road, near the sporting body's headquarters at the National Cycling Centre.

The adverts, which show a cyclist chugging oil, have also appeared on William Street, off Chancellor Lane.

Another advert depicts a cyclist being thrown from a bike after cycling over a spilt oil drum and accuses Shell of 'pedalling lies' and 'polluting' British Cycling.

The oil giant has branded the protest adverts misleading, saying that they 'mischaracterise' its partnership with British Cycling.

The national cycling body has said that the company has made a long-term commitment to the sport which is having a positive impact.

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