Real women represented in RAJO Store holiday collection

Rajo Laurel collaborates with his sisters

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THE RAJO STORE has new designs for ready-to-wear pieces which were recently unveiled by Rajo Laurel along with his sisters Venisse Laurel-Hermano and Gela Laurel-Stehmeier, who helped the fashion designer keep things real.

The collection is meant to mark the 10" anniversary of the store. The pieces, first showcased in a fashion show for family, friends, and the press on Oct. 14, are now available at the store in Power Plant Mall, Rockwell Center, Makati.

Known as the 2025 holiday collection, the new pieces also mark the first time the three siblings have collaborated.

Mr. Laurel had previously worked with them in different capacities — Ms. Laurel-Hermano, who is his chief operations officer, and Ms. Laurel-Stehmeier, who is a famed makeup artist. This is the first time they all worked together on fashion design.

Notably, the collection consists of essential wardrobe pieces that are classic and contemporary. One example is an Aline black knit dress that flatters multiple body types.

At the show, the designs that turned heads included a crisp cotton button-down shirt accented with organza piping, and — a favorite of the sisters — a wide-leg cropped trousers elevated with sleek side panels.