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RIL bites into biscuit market to take on Britannia, Parle
Business Standard
|February 01, 2023
Reliance Consumer Products (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures (RRVL), has entered into a strategic partnership with Sri Lankaheadquartered Maliban Biscuit Manufactories (Maliban).
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With this pact, Reliance will offer a range of biscuits to Indian consumers.
This also marks Reliance's entry into the biscuit space and it will also directly compete with Britannia Industries and Parle Products.
Maliban, a household name in Sri Lanka, is well known for the last 70 years for its range of biscuits, crackers, cookies and wafers. The company has expanded its product reach to global markets and exports to over 35 countries across five continents, RRVL said in a release.
Diese Geschichte stammt aus der February 01, 2023-Ausgabe von Business Standard.
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