Krutrim: Disrupting AI giants with Indian data dominance

Krutrim, an artificial intelligence (AI) venture co-founded by Bhavish Aggarwal of Ola, has entered the increasingly competitive AI race dominated by players such as Google, Microsoft, and OpenAI.

- PEERZADA ABRAR

However, what sets the firm apart from these players is that it has been built with the largest representation of Indian data used for its generative AI (GenAI) applications in all Indian languages.

Currently, all AI models called LLMs (large language models) are primarily trained in English. Due to India's multicultural and multilingual context, these models struggle to capture the richness of the country's linguistic diversity. Experts argue that training on unique data sets specific to the country is crucial.

"This is a problem statement at the crossroads of knowledge and language," said Ravi Jain, head of strategy at Krutrim, in an interview.

"Our differentiation is driven by the data used in the training and the various languages we incorporate, including their richness and depth. This will define the quality of the output in terms of the applications we build, setting us apart from the (technology) giants operating in 180 countries."