E-commerce firms are expected to list products such as Horlicks, Bournvita and Boost under food drink, beverage and powder tags, according to people familiar with the matter.
This comes after the Ministry of Commerce and Industry issued an advisory to e-commerce companies on April 10 to remove Bournvita and other products of that nature from the health drinks category on their portals. The advisory followed a probe by the National Commission for Protection of Child Rights based on complaints it received on the high sugar content of such products.
E-commerce industry sources said that major players such as Amazon and Flipkart are working with sellers on their platforms to change the listing of products like Bournvita and Horlicks, which are currently under the health drinks category.
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