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After ban on ALTT, Balaji Telefilms shifts focus to Kuttingg

Business Standard

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October 09, 2025

Balaji Telefilms, backed by actor Jeetendra and his family, is focusing on expanding the content slate on its streaming platform Kutingg through micro dramas and longformat binge shows after the recent ban on its subscriptionbased video-on-demand platform ALTT due to obscene content.

- ROSHNI SHEKHAR

“Overall business (of the company) is doing well in the first two quarters of FY26. While ALTT was banned, within the next 60 days we launched Kutingg,” said Nitin Burman, chief revenue officer, Balaji Telefilms. He added: “We have also diversified ourselves, with Balaji Studios officially opening next week, where we are now producing content for every platform.”

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