Brother targeting 7% growth in sales

Brother Commercial (Thailand) Limited is focusing more on corporate and government projects, including the medium-sized enterprise segment, aiming to achieve 7% sales growth in the 2025 fiscal year, despite prevailing economic challenges.

- SUCHIT LEESA-NGUANSUK

The company’s fiscal year begins in April.

It is also targeting first-time jobbers and will introduce its own e-commerce website through which it will sell printers and toners at prices equal to those available via its offline retail channel.

“We are ready to adapt to the dynamic situation change in the current economy with our diverse product portfolios. Our Japanese business was established over 100 years ago, which proves our adaptability," said Teerawut Supapunpinyo, managing director of Brother Commercial (Thailand), the local unit of the leading Japanese printing solutions provider.

According to research firm Gartner, overall IT spending in Thailand grew by 5.8% to 1 trillion baht in 2024, underscoring the country’s accelerating digital transformation. The overall printer market during the same year grew by 2-3%.