MORAN CERF
Neuroscientist
But in the age of technology and AI, neuroscience is no longer just about studying the brain. It is about how we can turn our understanding of the brain functions into solutions for modern-day problems. Call it brain hacking or neural rewiring—a number of companies and individuals are keen on using neuroscience to help make better decisions and address audiences and problems more efficiently.
“The idea here is that you can take a human brain, you can put a device inside the head, and this device interfaces with the brain from within, but also with the cloud outside, and gives us the power of the Internet, of all of the information that’s out there. So we can think better and become smarter,” explains Moran Cerf.
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