Since its debut in 2020, K‑pop group Aespa has quickly risen to become one of the most popular groups not just in South Korea but around the world. Well known for its innovative metaverse concept blending the real and virtual worlds, the group comprises four members, Karina, Giselle, Winter and Ningning, and their avatars, or “æ” characters.
In just over three years, Aespa has made its mark on the music scene with hits such as Black Mamba and Next Level, and received several awards and nominations at various music awards shows, including the Melon Music Awards and the Seoul Music Awards.
As one of K‑pop’s most exciting acts today, it is no surprise that the girl band caught the attention of Chopard, which announced Aespa as its brand ambassador in September 2022. Since then, the group has starred in several of the Geneva‑based watch and jewellery brand’s campaigns, wearing pieces from collections such as Happy Sport, Happy Hearts, Ice Cube and Alpine Eagle. The members recount some of their most memorable moments as ambassadors for Chopard as well as the highlights of their careers thus far.
How has the partnership with Chopard been since Aespa was announced as its brand ambassador?
Diese Geschichte stammt aus der February 2024-Ausgabe von Tatler Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2024-Ausgabe von Tatler Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The 9-karat Charm
Nine-karat jewellery is officially in - here's why you should hop on the bandwagon, according to 'Kin
Spreading Joy
Through fashion, newly minted Rolex Awards for Enterprise Laureate Denica Riadini-Flesch simultaneously empowers rural women and tackles environmental issues in Indonesia
Designs That Reward Observation
Ming Thein, creative director and co-founder of Ming, an independent Kuala Lumpur-based timepiece brand, talks design and inspiration
Daring Designs
From architectural marvels to playfully expressive wonders, Louis Vuitton continues to push the boundaries of High Watchmaking
Threading Wonders
Delve into the sculptural creations of the avant-garde Indian designer known for reviving bridal couture in his hometown
Defying Gravity
Kim Jones puts a spin on the Dior Oblique motif with Dior Gravity leather, redefining iconic bags, shoes and other menswear must-haves
Designer of Futures
Datuk Jimmy Choo trains the younger generation at the JCA, London Fashion Academy
Hello, Dolly!
Wesley Hilton is the founder of Borneo Doll, proudly showcasing Malaysian indigenous tribes through miniature recreations of ancient traditional costumes
Digital Sanctuary
Digital artist Chong Yan Chuah explores concepts such as techno-paganism to imagine worlds that are embedded in alternative cosmologies
One Man's Trash, Another Woman's Art
Nor Tijan's art is a vision of sustainability
