Oppo Eyes Excellence
Tatler Malaysia|May 2023
Oppo's Andy Shi discusses the company's plans to dominate the high-end smartphone market with their latest foldable phone, the Find N2 Flip
Chong Jinn Xiung
Oppo Eyes Excellence

To remain competitive in the smartphone industry, companies prioritise innovation as a core principle of their business strategy. Indeed, smartphones have evolved tremendously over the years. Their displays have grown in size as they become slimmer—especially for foldable phones.

According to a report by research house International Data Corporation, 7.1 million units of foldable phones were shipped in 2021. Analysts predict their market will reach 27.6 million units with a value of US$29 billion by 2025.

In early 2023, smartphone giant Oppo emerged as the market leader in China’s folding phone screen market, capturing a 30 percent market share in January 2023. This growth is attributed to the strong performance of Oppo’s Find N2 and Find N2 Flip models.

Diese Geschichte stammt aus der May 2023-Ausgabe von Tatler Malaysia.

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Diese Geschichte stammt aus der May 2023-Ausgabe von Tatler Malaysia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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