Coworking has become an increasingly popular option for businesses and individuals seeking a flexible and collaborative workspace. Though coworking is traced back to the mid-1990s, the modern incarnation took off in 2017.
Recognising a shift in the traditional office model, Erman Akinci and Juhn Teo co-founded Common Ground in 2017. The brand has since become a mainstay in Malaysia’s coworking scene, with 14 office locations in Kuala Lumpur, Selangor, Penang and Johor Bahru.
“We started Common Ground at the right time, just as interest in coworking spaces took off from 2017 to 2019. The one difference I’ve noticed today compared to back then is that coworking has become mainstream,” says Teo.
According to him, there is a noticeable increase in demand over the years for community-based offices that prioritise lifestyle, as opposed to traditional offices that typically consist of rows of cubicles.
“In the digital age, there are fewer boundaries and borders. People want to form a connection with the individuals they spend eight to nine hours per day with,” says Akinci. He notes that in the last two to three years, Common Ground has received interest from major corporations such as Amazon, Huawei, eBay, PepsiCo and GSK, who house their staff at Common Ground locations.
“The fact is that even multinational corporations (MNC) have evolved to think about what the modern office looks like and how they want to attract and retain talent by offering their staff the ability to work from different locations.
“Instead of commuting 45 minutes to the downtown area, employees at MNCs want access to an office 15 minutes from their home. Common Ground is well-positioned to offer this flexibility to our MNC tenants as we have a large network of coworking spaces,” he adds.
Diese Geschichte stammt aus der May 2023-Ausgabe von Tatler Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der May 2023-Ausgabe von Tatler Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The 9-karat Charm
Nine-karat jewellery is officially in - here's why you should hop on the bandwagon, according to 'Kin
Spreading Joy
Through fashion, newly minted Rolex Awards for Enterprise Laureate Denica Riadini-Flesch simultaneously empowers rural women and tackles environmental issues in Indonesia
Designs That Reward Observation
Ming Thein, creative director and co-founder of Ming, an independent Kuala Lumpur-based timepiece brand, talks design and inspiration
Daring Designs
From architectural marvels to playfully expressive wonders, Louis Vuitton continues to push the boundaries of High Watchmaking
Threading Wonders
Delve into the sculptural creations of the avant-garde Indian designer known for reviving bridal couture in his hometown
Defying Gravity
Kim Jones puts a spin on the Dior Oblique motif with Dior Gravity leather, redefining iconic bags, shoes and other menswear must-haves
Designer of Futures
Datuk Jimmy Choo trains the younger generation at the JCA, London Fashion Academy
Hello, Dolly!
Wesley Hilton is the founder of Borneo Doll, proudly showcasing Malaysian indigenous tribes through miniature recreations of ancient traditional costumes
Digital Sanctuary
Digital artist Chong Yan Chuah explores concepts such as techno-paganism to imagine worlds that are embedded in alternative cosmologies
One Man's Trash, Another Woman's Art
Nor Tijan's art is a vision of sustainability