Crystal Clear Vision
Tatler Malaysia|May 2023
Lars Schmidt shares three key areas Swarovski is focusing on to strengthen its local presence
Crystal Clear Vision

Swarovski is amplifying its approach to luxury, as seen with its latest store opening. And it’s a reflection of the luxury brand’s strategy of capturing market share.

After all, a Euromonitor International report predicted that the local luxury goods market is set to grow by 9.6 per cent between 2020 and 2025; and Swarovski is priming itself to be a main driver behind that demand and growth.

Lars Schmidt, the general manager of Swarovski for Southeast Asia and India, shares his vision for the brand.

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Diese Geschichte stammt aus der May 2023-Ausgabe von Tatler Malaysia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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