In the 1990s, a visit to the dentist wasn't so different from seeing a doctor. You go when you have pain, or when it's time for a routine checkup. As well, the dentist's chair wasn't a pleasant place to be given all the prodding and shaming about bad brushing, so appointments were mostly made out of necessity.
Smile Inc. Dental Surgeons set out to change that. Established in 1997, it was the first in Singapore to introduce laser teeth whitening; the first to vacuum-pack and sterilise instruments at no additional cost; the first to fully digitise its operations; one of the first to use digital radiography; and the first dental brand to open duplex clinics. Placing patient experience at the fore, its clinics were also designed to be luxurious, inviting and relaxing. In the last 25 years, as it swept up a slew of awards and accolades for its pioneering initiatives and top-notch hospitality, Smile Inc. has shifted public perception of the dental industry - from one that is reactive and fear-based to one that is cosmetic and confidence-boosting.
At the helm of this trailblazing company is Grace Chong-Tan, who co-founded Smile Inc. with her dentist husband Rex Tan. Neither a dental or business professional then, Grace is proof that boldness, foresight and a can-do attitude are ingredients for success. "I'm a person who likes new challenges," she says. "I'm always looking for something new, something untouched and making the best of it. When it's done well, I move onto the next thing."
PUBLIC AFFAIRS
Diese Geschichte stammt aus der February 2023-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2023-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Raise a Glass to China
At the inaugural Wynn Signature Chinese Wine Awards, three experts tell Prestige why you should consider picking up a bottle for your next dinner party or date night.
TOAST TO LOCAL SPIRITS
A growing class of \"Made in Singapore\" liquors give drinkers a taste of home.
HERITAGE, REFINED
Kyoto's artisanal roots and the push to evolve traditional Japanese aesthetics find voice in the city's luxury hotels.
CHASING THE SUN
Inspired by its gutsy female founder, Veuve Clicquot partners luxury travel purveyor Belmond to offer champagne-filled rumbles in destinations around the globe.
FAIRWAYS TO HEAVEN
Home to the Masters, the first men's Major tournament on the annual golfing calendar, the Augusta National course is as beautiful as it's fiendishly difficult. And this year, thanks to the competition's 25-year partnership with Rolex, Prestige was there to follow the action.
HIS TIME TO SHINE
2024 is the year men’s jewellery is shown off for what it ought to be bold, brilliant and tastefully transgressive.
WATCHES AND WONDERS 2024: A SHOW OF RANGE
In the second instalment of our report on Watches and Wonders the horological trade fair took place in Geneva in April we highlight standout new releases from 10 brands, ranging from stealthy tool watches to statement pieces you couldn't miss, even if you tried.
Guarding a Grand Heritage
In an exclusive interview with Prestige, fourthgeneration Patek Philippe chief THIERRY STERN discusses meaningful innovations, business continuity and what surfing's got to do with it.
TROPICAL BLOOMS
The Reverso is unique with its signature swivelling rectangular case. Flip the caseback of the monoface model of the Reverso One, and you'll find a canvas for artistic expression.
EMPIRE STATE OF MIND
Harry Winston's New York Collection is a love letter to the city that never sleeps. The jeweller's latest high-jewellery collection explores NYC's landmarks and symbols through several chapters.
