![STAR CURRENCY](https://cdn.magzter.com/Harper's Bazaar India/1701950098/articles/7aeYtC7mt1702021320395/STAR-CURRENCY.jpg)
Beauty brands have long understood the impact of attaching a famous face to their products, and for good reason. Addressing the key question as to how celebrity endorsements lead to the success of a make-up and skincare product, Harminder Sahni, Founder & MD at Wazir Advisors, says, “Familiarity is the biggest draw. With such penetration of social media, the consumer feels a sort of personal connection with celebrities and hence the urge to accept their recommendation and endorsement. Celebrities have not only replaced models but have expanded the market for endorsements. In my view, the overall impact may not be any different from using a model versus a celebrity. But no one dares to check.” With a massive following, an aura of glamour that is magnetic, and a sense of trust, celebrities already possess a wide consumer base—the fan base which supports them out of admiration.
Diese Geschichte stammt aus der December 2023-Ausgabe von Harper's Bazaar India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 2023-Ausgabe von Harper's Bazaar India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![Healthy Hair, Do Care](https://reseuro.magzter.com/100x125/articles/251/1692425/n0d_5Z7Cz1715249422004/crp_HEALTHY-HAIR-DO-CARE.jpg)
Healthy Hair, Do Care
Haircare in India has evolved to include weekly champis and extensive in-clinic rituals in equal measure.
![LUXURY OASIS](https://reseuro.magzter.com/100x125/articles/251/1692425/Dvxnc96iI1715249531283/LUXURY-OASIS.jpg)
LUXURY OASIS
The Elitaire club in The Leela Ambience, Gurugram, is a sanctuary of refined elegance and privileged access.
![PEP TALK](https://reseuro.magzter.com/100x125/articles/251/1692425/cEUl_9XNu1715249330980/PEP-TALK.jpg)
PEP TALK
The powerhouse ingredient, peptide, could be your ticket to luscious lips.
![WHAT IS ORAL SUNSCREEN?](https://reseuro.magzter.com/100x125/articles/251/1692425/QHKuqj8bD1715249241350/WHAT-IS-ORAL-SUNSCREEN.jpg)
WHAT IS ORAL SUNSCREEN?
An exploration into the potential breakthrough in sun protection.
![FACE FORWARD](https://reseuro.magzter.com/100x125/articles/251/1692425/qo9ddg9s71715249097784/FACE-FORWARD.jpg)
FACE FORWARD
Injectable moisturisers are skincare's latest saviours. Bazaar India investigates its rising popularity and whether it's truly as effective as it's made out to be.
![SHINING LEGACY](https://reseuro.magzter.com/100x125/articles/251/1692425/fB3cGsQyI1715248845730/SHINING-LEGACY.jpg)
SHINING LEGACY
Charlotte Tilbury talks about leading the first female-founded brand to partner with the Fi Academy, shares her beauty secrets, and narrates tales from her journey to stardom.
![LOVE POTION](https://reseuro.magzter.com/100x125/articles/251/1692425/unj5O9ltR1715248743260/LOVE-POTION.jpg)
LOVE POTION
Beauty rituals, steeped in tradition, are undergoing a metamorphosis for younger generations, and helping them reconnect with their roots.
![POWER DRESSING](https://reseuro.magzter.com/100x125/articles/251/1692425/GCOmJUpNl1715248666196/POWER-DRESSING.jpg)
POWER DRESSING
Runway shows and strong campaigns are probably the best ways to reflect the shift in society and talk about issues that matter.
![UNDER THE ARMOUR](https://reseuro.magzter.com/100x125/articles/251/1692425/Yj0OnDc5a1715248578085/UNDER-THE-ARMOUR.jpg)
UNDER THE ARMOUR
The mob wife is an official goodbye to girlhood. But the loud aesthetic conceals a dark underbelly.
![ALIA UNPLUGGED](https://reseuro.magzter.com/100x125/articles/251/1692425/l7DTzgU3s1715247878582/ALIA-UNPLUGGED.jpg)
ALIA UNPLUGGED
The evolution of the versatile actor has been steady and solid. She opens up to Bazaar India about what the future of Bollywood looks like, the legacy she would like to create, and how she cancels out the noise.