What do (curvy) women want? More than oversized, baggy clothes or just a few options stowed away on a corner shelf. The idea of fashion as a form of self-expression being limited just to sizes falling on the lower end of the scale is hypocritical. More so, in a country where the average woman is curvier than her Caucasian or Asian counterparts. According to data platform Statista, the plus-size segment—those who wear beyond sizes 0-12 —constitutes about half of the total consumers in India. Even so, this customer is often left wanting. Lack of variety or thoughtful design are top concerns, as is the dearth of versatile cuts to complement their bodies.
There is, however, a crop of designers, looking at the bigger picture, and walking the inclusivity talk. We speak to them as they tell us why (every) size, in fact, does matter.
HALF FULL CURVE
The label was born out of the experiences of Tinka Bhatia, Half Full Curve’s co-founder, who struggled to find appealing options for her UK size 16-18 frame. So she teamed up with her sister Rixi Bhatia to address all that she felt was amiss for women in this category. “A lot has changed since we launched in 2017 with brands being more size-inclusive, but we still have a long way to go,” says Rixi. Today, walk into Half Full Curve’s studio in Mumbai, and you will find up to UK size 20 on the racks. “We have samples in sizes even bigger than that too. So clients can at least see how the silhouette looks on them,” adds the designer. They work with their own size chart, which tweaks global sizes to suit Indian bodies. Rixi finds that they are often slotted as a ‘plus-size’ brand, even though their clothes are made with different body types in mind, and are not just for larger sizes.
Diese Geschichte stammt aus der August 2023-Ausgabe von Harper's Bazaar India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2023-Ausgabe von Harper's Bazaar India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
LUXURY OASIS
The Elitaire club in The Leela Ambience, Gurugram, is a sanctuary of refined elegance and privileged access.
HEALTHY HAIR, DO CARE
Haircare in India has evolved to include weekly champis and extensive in-clinic rituals in equal measure.
PEP TALK
The powerhouse ingredient, peptide, could be your ticket to luscious lips.
WHAT IS ORAL SUNSCREEN?
An exploration into the potential breakthrough in sun protection.
FACE FORWARD
Injectable moisturisers are skincare's latest saviours. Bazaar India investigates its rising popularity and whether it's truly as effective as it's made out to be.
SHINING LEGACY
Charlotte Tilbury talks about leading the first female-founded brand to partner with the Fi Academy, shares her beauty secrets, and narrates tales from her journey to stardom.
LOVE POTION
Beauty rituals, steeped in tradition, are undergoing a metamorphosis for younger generations, and helping them reconnect with their roots.
POWER DRESSING
Runway shows and strong campaigns are probably the best ways to reflect the shift in society and talk about issues that matter.
UNDER THE ARMOUR
The mob wife is an official goodbye to girlhood. But the loud aesthetic conceals a dark underbelly.
ALIA UNPLUGGED
The evolution of the versatile actor has been steady and solid. She opens up to Bazaar India about what the future of Bollywood looks like, the legacy she would like to create, and how she cancels out the noise.