AIl around Seoul's Jamsil district are streets flanked with South Korea's usuals: Hansikjib (traditional restaurants), Pocha (street vendors) and underground karaoke parlours. Local residents and tourists alike are Tower (the Peninsula's tallest building) and Seokchon Lake - situated minutes from each other.
Amongst the small mix of skyscrapers in the area is a hotel where the wealth of Seoul's culture vanishes and, instead, is replaced. It is at the Sofitel Ambassador Seoul, where all within the imposing building is about as French as it gets - from its art deco-style entrance, the object d'art in its lobby, to the haute cuisine at its restaurants.
Bringing a touch of France to a city already rich in its own culture may seem like an unorthodox move. But at the brand's debut in South Korea, the French way of living (or art de vivre) becomes a masterclass in design that conveys a strong sense of place. Sofitel is, after all, a hotel chain deeply woven into the fabric of French hospitality - the Sofitel line was the first luxury hotel chain from France.
Diese Geschichte stammt aus der March 2024-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 2024-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.