IT'S BEEN ESTIMATED that on any given day, at least half the global population is wearing jeans. Ubiquitous now, the wardrobe essential was born exactly 150 years ago as a solution to a very specific problem: Miners in the American West needed stronger workwear to withstand the wear and tear of their tough jobs. Two San Francisco-based Jewish immigrants, Levi Strauss and Jacob Davis, rose to the challenge. In 1873, they designed a pair of sturdy denim pants that had special copper rivets to reinforce the pockets for added durability and were awarded a patent for their innovation. Today, the world knows them as Levi's 501 jeans.
Levi Strauss & Co. would go on to become the world's biggest denim brand, with the 501 part of the firmament of fashion. Neither too skinny nor too wide and almost brazenly high-waisted, they are that rare fashion item that manages to appeal to the TikTok-addicted Gen Z teen and the most discerning fashion editor. On the short-form video platform, the hashtag #vintagelevis has more than 85 million views. You'll find clips of teens enthusing over how great the jeans make their butts look. Stylists, industry folk, and hardcore denimheads hunt for and collect 501s, rhapsodizing about the details and quirks of different vintages the way wine enthusiasts obsess over Bordeaux-like the vaunted "Big E" selvage 501s produced before 1971, where the Levi's branding on the signature Red Tab is in all caps.
Diese Geschichte stammt aus der June - July 2023-Ausgabe von Harper's BAZAAR - US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der June - July 2023-Ausgabe von Harper's BAZAAR - US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
ALL Aboard
LUXURY TRAINS offer a uniquely NOSTALGIC way to SLOW DOWN and ENJOY the RIDE
Keep It MOVING
COMMUTER-CORE has become more than a VIRAL TREND, as designers meet the NEEDS of our BACK-to-OFFICE lifestyles
MEMENTO Mori
JEWELRY can be deeply PERSONAL. LEAH CHERNIKOFF reflects on a NECKLACE that represents LIFE and LOSS.
IN CONVERSATION - JESSICA LANGE and PAULA VOGEL
Actor JESSICA LANGE and playwright PAULA VOGEL on their new BROADWAY PRODUCTION, MOTHER PLAY, creating and portraying COMPLICATED WOMEN, and the FUTURE of THEATER
What PADMA Wants
After almost two decades of TOP CHEF, the beloved HOST and cookbook AUTHOR is figuring out WHAT COMES NEXT
The AUDACITY of LORRAINE O'GRADY
At 89, the eternally PUNK-ROCK PERFORMANCE and CONCEPTUAL ARTIST still gets a kick out of CRASHING art-world parties. Only now she's the GUEST of HONOR.
REGINA'S Resolve
REGINA KING on LEARNING to LIVE with LOSS, the LEGACY of SHIRLEY CHISHOLM, and finding a WAY FORWARD
GUIDO Palau
Over the past three decades, GUIDO PALAU has SHAPED how the WORLD perceives HAIR, with his STYLES seen at Givenchy (1) and Valentino (4), among so many others. Now he's bringing ZARA HAIR to life. Here, the renowned artist lets us in on his CREATIVE PROCESS.
CAVE Dwelling
Accommodations nestled in natural or man-made GROTTOES provide an UNFORGETTABLE ESCAPE
What WOMEN Want
BEFORE THERE WAS \"quiet luxury,\" there was Donna Karan.