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HOW ORGANISATIONS BUILD COURAGE: TURNING PRINCIPLE INTO PRACTICE
BW Businessworld
|October 18, 2025
Why courage in leadership is less about dramatic heroism and more about everyday choices that uphold integrity, trust, and inclusion
COURAGE IS NOT only found in historic battles or public protests, but also in the places that escape public view. Courage is when the CEO challenges their private equity investor, pressing for layoffs as the fastest route to higher returns. It is the executive who refuses to greenlight a product that cuts corners on safety, even when it promises quick profits. These private acts carry consequences that shape how organisations define fairness, trust, and belonging.
Courage is not the absence of fear; it is the tension between two powerful forces in the mind. The amygdala reacts first, sending alarms that prepare the body to retreat. The prefrontal cortex then steps in, weighing long-term values against immediate instinct. In those fractions of a second, leaders decide whether to step forward or hold back. Courage is less a trait than an inner negotiation between survival and conviction.
That negotiation is costly. Each time leaders override fear or social pressure, they draw upon finite emotional and cognitive reserves. Courage and self-regulation consume energy. Leaders who continually act against pressure without renewal are more likely to experience fatigue, irritability, or disengagement. The very people who commit to fairness and inclusion can become the most worn down by their devotion to it.
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