The CES experience begins as soon as you tick the box on the registration form indicating what you're interested in at the show. 'Vehicles', of course. Then the emails start.
By the time I'd sat down for the first press conference on Tuesday 9 January (one about flying cars, naturally), I'd counted 437 invitations from various PRS to demonstrations and meetings with companies big and small. Each wanted to show off their next big thing in the vehicle technology world, typically involving the likes of smart sensors, radars, motion detectors, interior screens (or alternatively projections) and - the buzzword of the moment generative artificial intelligence (AI). Remarkably, two such invites even arrived on Christmas Day.
Some gatecrashers from other sectors also announced offers such as free headphones in exchange for a product review. I'd never do such a thing, and it's merely coincidence that I'm enjoying the sound quality of these wireless earbuds from the latest Taiwanese challenger audio brand while writing this. They're available for just £9.99 when you use the code BLAGGEDHEADPHONES.
The Consumer Electronics Show, now officially CES (the tech industry loves acronyms and initialisms), takes over seemingly the entirety of Las Vegas - not just the 3.2 million square feet of the Las Vegas Convention Centre but many of the conference centres at the big hotels on the strip too. If you've ever been to the old Frankfurt motor show (the original massive motor show), this feels about five or six times as big.
At its core, CES remains a technology show, where the likes of Google, Sony, Amazon, Panasonic and Microsoft exhibit their latest hardware and software, but a few years ago the car makers got involved, and the event has evolved into an innovation showcase for lots of different sectors.
Diese Geschichte stammt aus der January 24, 2024-Ausgabe von Autocar UK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der January 24, 2024-Ausgabe von Autocar UK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
LAND ROVER DEFENDER
Our new 130-all 5358mm and £96,745 of it - has its first taste of life as a daily wagon
RENAULT CLIO
Trip down to Spa reveals its talents aren't diminished with another two men aboard
Make mine a slightly smaller one
The Little Car Company has hit new heights of scaled-down kerb appeal with its recreated
Loyal to the end
Old-school vehicle breakers' yards are rare these days, but a handful of marque specialists are soldiering on to provide a vital service. John Evans pays one a visit
THAT'S WHY WE GO TO ICELAND
Smooth, empty roads snaking through epic scenery are one reason. Experiencing erupting volcanos is another. Matt Prior goes in search of both in Kia's latest Sorento and finds 50mph ways to leave your lava
TESTED 27.4.24, DEVON ON SALE NOW - PORSCHE 718 SPYDER RS
Dream-like on German asphalt, does this curious Rennsport also excel in the UK?
TESTED 20.5.24, FRANKFURT, GERMANY ON SALE NOW - FORD TOURNEO CUSTOM
New Transit sprouts seats and windows, gets a PHEV system that works differently
TESTED 24.5.24, BERKSHIRE ON SALE NOW - MINI COUNTRYMAN SE
Flagship version of the larger and pricier third-generation SUV arrives in the UK
TESTED 29.5.24, BEDFORDSHIRE ON SALE NOW - PORSCHE TAYCAN
Refreshed saloon targets class supremacy with electric powertrain updates
TESTED 23.5.24, BEDFORDSHIRE ON SALE NOW PRICE £446,742 - LAMBORGHINI REVUELTO
We've sampled Sant'Agata's new-era, 1001bhp supercar on track. Now it's time to see how it fares on a decent B-road