THERE has been little reprieve from the cost-of-living crisis and it feels like competing at any level is more costly than ever before.
Unless a rider is independently wealthy, travelling internationally and running a string of horses is reliant on support of some kind, and most competitors look to secure sponsorship.
The same is true for events. Even at a lower level, shows are on a continual search for corporate backing to prop up a business model that seems less and less viable.
In years gone by, I can remember some key rider sponsorship pairings that helped pave the way for great results. This support would have been secured through developing personal relationships along with strong, consistent competition placings. The same is true for key events, many of which now change their title sponsor on an annual basis.
Like it or not, brands and businesses are looking more to those with a strong social following. This is good news for those open-minded and willing to invest some time. The even better news is that it doesn’t mean doing TikTok dances.
Diese Geschichte stammt aus der February 22, 2024-Ausgabe von Horse & Hound.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 22, 2024-Ausgabe von Horse & Hound.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Jappeloup
A small horse who looked like two halves put together’, Jappeloup nonetheless proved to have a big heart and a huge talent”.
Collett takes two
A bumper fixture hosts 12 intermediate and open intermediate sections, as Paris contenders blow away the cobwebs
Capitalise on buyers' remorse
Equestrian properties might be in short supply, but prices are back to normal after the Covid frenzy as the capital lures buyers again
Games making
Equestrianism will be in the thick of the action in Paris, but the logistics of hosting Olympics in the heart of an iconic city are a challenge. Kate Johnson asks organisers, riders and grooms for their memories of urban Olympic sites
On the bench
Being picked as the \"fourth man\" to support a three-man Olympic team, ready to step in at any moment in the competition, requires a resilient and unflinchingly sportsmanlike mindset.
A brush with the Games
Want to know what really goes into preparing an Olympic campaign? Bethany Stone speaks to top industry grooms with star-studded CVs for the scoop
One moment in time
The Olympics is the zenith of an athlete's career but precious few scale those giddy heights. Sue Polley asks four British Olympians about their most memorable experiences
'Pride? I just felt relief
Blyth Tait on jumping barn roofs, \"freezing\" in the Atlanta heat and the day his eight-year-old prodigy won Olympic gold
Mental health advocate
Harry Dunlop retired from training in 2022, having held his licence for 16 years. He founded the Trainer Support Network in 2023
Hugo Simon
The six-time Olympian tells Bernard Bale about his \"extraterrestrial\" string of horses, changing nationality and his success at the boycotted Games