Perfect Pairings

H&Ms colourful reboot this season comes courtesy of the wild imagination of Moschinos Jeremy Scott.

- Natalie Westernoff

He talks about his capacity for fun, love of sparkles and why he thinks Dubai is the perfect place for this collection.

You are a global sensation and world-renowned designer. Why did you decide to collaborate with H&M and what is it about the high street brand that made you want to position yourself with them specifically?

I’m the people’s designer, and I love the idea of more of my fans wearing my clothes and my designs. The wonderful thing about this collaboration is the ability to take my voice and to translate it to H&M’s price point, and to have it be accessible to so many more people around the world without having to dial down the designs. It’s a really wonderful rare treat and it makes me so happy.

When you were a child did you know you wanted to be a fashion designer?

Fashion was everything to me when I was a kid. I grew up on a farm in middle America, and how I dressed was how I expressed myself – I couldn’t hold it in. By the time I was 14 I was taking French lessons because my heart was set on the glamour of Paris. I’ve always been a freak and an outsider and believe that every day should have fashion show moments.

What do you think it is about your designs that has been embraced so fiercely by the music industry?