Bright outlook
Business Traveller Middle East|November 2019
Following a velvet revolution in 2018 and an increase in foreign investment, there is cause for optimism in Armenia
Bright outlook

Wherever you are in Yerevan, Mount Ararat is watching you. Shimmering on the horizon, snow-capped even in summer, it is more than 17,000 feet high and only 60km away, yet is unreachable from the city. Lost to Turkey in 1921, when national borders shifted, it is now totem-like to the millions of diaspora Armenians, a symbol of the sadness of this historic yet, to the rest of the world, almost forgotten nation.

For those living in Armenia’s capital today, however, it is less of a concern. Yes, the mountain is ever-present, and features on the country’s coat of arms (along with Noah’s Ark, a reference to the Biblical boat’s resting place), but in reality it is further away than the powerful lenses of photographers seem to suggest. In proper perspective, Ararat is present, but distant, and appropriately, today’s Armenians are focused on closer realities.

There are reasons to be optimistic for Armenia. So far this year, foreign direct investment has risen by 20 per cent, foreign investment in general has increased by 26 per cent, and the number of tourists is up 12.3 per cent.

The Economist declared Armenia “Country of the Year” for 2018, a period that saw a peaceful Velvet Revolution when former journalist Nikol Pashinyan challenged President Serzh Sargsyan when he tried to “do a Putin” and avoid limits to his term by making himself “executive prime minister”. People took to the streets to protest, Sargsyan backed down, Pashinyan took power, and then won 70 percent of the vote in the subsequent election in December. Instrumental in that process was President Armen Sarkissian, who encouraged dialogue between the two sides and is now a vocal spokesperson for the country’s potential.

Diese Geschichte stammt aus der November 2019-Ausgabe von Business Traveller Middle East.

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Diese Geschichte stammt aus der November 2019-Ausgabe von Business Traveller Middle East.

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