Last week, West Indian bowler Obed McCoy, making his debut at the ongoing Indian Premier League, marked his celebration after taking a wicket by coolly swiping the back of his hand under his chin.
The imitation of actor Allu Arjun's iconic gesture was as good a reminder as any of the phenomenal run of Pushpa: The Rise — at the box office and beyond since its release four months ago.
Quite simply, films from South India are having a field day at the box office as viewers from across the country and even the globe flock to theatres.
In the last six months, hits such as Pushpa and RRR, both Telugu-language films, and K.G.F: Chapter 2, a Kannada-language film, have shattered records in terms of box-office collections. The trend, say experts, is expected to stay as more big-ticket regional films await release in multiple languages across markets.
Consider this: In June, the Tamil movie titled Vikram, starring Kamal Haasan, will be released in theatres in India and overseas. In July, another Kannada-language film called Vikrant Rona, starring Sudeep, will hit the market. Both films, like Pushpa, RRR, and KGF2, will be available in five languages — Hir Tamil, Telugu, Kannada, and Malayalam.
By August, a sports drama called Liger, which boasts a mix of southern and Bollywood stars, will be seen on the big screen. So will Agent, starring Malayalam superstar Mammootty, which is also expected to be dubbed in multiple languages.
What is creating the excitement around these films?
Diese Geschichte stammt aus der April 25, 2022-Ausgabe von Business Standard.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der April 25, 2022-Ausgabe von Business Standard.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Modi 3.0? Street celebrates on result eve
Sensex, Nifty jump over 3% each; investor wealth surges ₹14 trn; FPIs pump in ₹6.9K cr
Kerala lab develops Nipah-like particle
This non-infectious particle will help in vaccine production; second-stage test to be conducted on mice
Over 30% employees experience age-related discrimination at work
Overall 31 per cent of employees in India have experienced agerelated discriminations across sectors with the highest prevalence reported in multinational companies, a study said on Monday.
Remove claim of '100% fruit juice' from labels, ads: FSSAI directs FBOs
The Food Safety and Standards Authority of India (FSSAI) on Monday directed all food business operators (FBOs) to remove any claim of '100 per cent fruit juices' from the labels and advertisements of reconstituted fruit juices with immediate effect.
Democracy, DeepTech and a Developed India
As India wraps up the 2024 general elections, technology has taken center stage within the public discourse on an unprecedented scale.
Titan's near-term margin headwinds on watch
Watch and jewellery maker prioritising sourcing, pricing, product innovation, and operational efficiencies
SBI becomes first PSB to cross ₹8 trn mcap
The State Bank of India (SBI) on Monday became the first public sector bank (PSB) and the seventh Indian company to cross the 8 trillion market capitalisation (mcap).
2019 redux in exit poll-driven rally
ENTER, EXIT POLLS: Sensex soared after 2019 exit polls, foreshadowing BJP-led NDA dominance
Exit poll rally: Adani group value soars ₹1.6 trn to near ₹20 trn
The market capitalisation of the Gautam Adani-led group neared ₹20 trillion on Monday as investors lapped up shares of all the 10-listed companies belonging to the portsto-airports conglomerate.
Sensex @80,000? Brokerages remain bullish on markets
The exit poll outcome propelled the Indian stock markets on Monday, with the Sensex closing the session at 76,469, with a gain of 2,508 points, or 3.4 per cent.