The Female Voice
India Today|November 05, 2018

Objectifying the writer based on gender is not how we should move forward

Mita Kapur
The Female Voice

How conscious are you when you pick up a book and of the fact that it’s written by a woman? Will that colour your decision to buy and read it? Every book comes with a promise and that promise is integral to your decision to become its reader. This is in case you are seeking out new authors, not when you are searching for a new book by one of your favourite authors. I spoke to a number of readers for whom reading a book is about existing in the world it creates and most of them felt that the category of women’s literature is increasingly being used to facilitate marketing and sales because “it’s easy for a bookstore to categorise to make direct sales to the reader.” These are readers of today.

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