For many of us, Tide is the most squeaky-clean of home helpers. In 2018, Americans bought $1.7 billion worth of Tide products, more than all other detergents (including Purex, Persil, Gain, and Arm & Hammer) combined. This year, the 4,000 Americans surveyed by the global market research firm Ipsos for the annual Reader’s Digest Most Trusted Brands survey selected this super-cleaner not only as the most trusted detergent brand but also as the single most trusted brand in the Home and Family products category.
America’s first name in laundry has an interesting backstory, but the origin of the name itself was apparently unrecorded—which is ironic, given that the bold name and packaging have played a role in Tide’s success. When Cincinnati-based manufacturer Procter & Gamble (P&G) set out to create Tide in the 1930s, it was referred to as Project X. The code name reflected P&G’s recognition that its team was engineering something revolutionary.
At the time, washing powders were nothing more than pulverized soap. They weren’t great at cleaning the kind of ground-in dirt left by the average blue-collar worker, not to mention the average red-blooded five-year-old. Plus, soap is made from fats and oils, ingredients that don’t dissolve in water and do leave behind a residue (aka the dreaded soap scum) that stiffens when clothes dry.
Diese Geschichte stammt aus der October 2021-Ausgabe von Reader's Digest US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 2021-Ausgabe von Reader's Digest US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Why Water Workouts Work
Swimming and other aquatic exercises have special benefits
A Week Under My Son's Roof
When roles reverse, it’s payback time
Cue the BBQ
A bowl of bulgogi is a treat for your taste buds
Surf's Up... Again
A Hawaiian helps victims of a devastating fire in the most Hawaiian way possible
IS EVERYONE ON OZEMPIC?
Everything you need to know about the new diabetes drugs shaping the weight-loss revolution
Hey Dad, Can You Help Me Return the Picasso I Stole?
A painting went missing in 1969, then turned up at a museums doorstep. No one knew how or why—until now.
WHEN A SNAKE FELL FROM THE SKY
THE WOMAN ON THE LAWN MOWER THOUGHT THAT WAS BADESPECIALLY WHEN IT HIT HER. THEN THE HAWK SWOOPED IN.
Popping the Question
Engagement stories from both sides of the bend
HOA HORROR STORIES
The good, the bad and the utterly bizarre!
Doing Dad's Bucket List
Laura Carney's father died suddenly, with unfinished business. So she started checking off the items for him.