The True Cost Of Online Fame
CLEO Singapore|April 2016

You post like crazy, but your profile still lacks the “likes” to make you the next Instagram star. Would you ever pay to give it a boost?

The True Cost Of Online Fame

Who wouldn’t want to wake up to 40 million Instagram followers? For emerging beauty or fashion bloggers, it would be a social media dream come true. With such huge amounts of online followers comes the ker-ching of a rapidly filling bank account (toptier fashion bloggers can reportedly earn six figures a year) and lucrative endorsement deals – not to mention all of that free stuff.

A 2014 report by auditing company PricewaterhouseCoopers showed that, as one of the most digitally advanced markets in the world, Singapore has one of the fastest growing Internet advertising markets. This, in turn, attracts many advertising companies to base their Asian regional offices here. The report forecast that our total Internet advertising revenue is set to increase to US$264 million by 2018. So can you blame the tech-savvy generation for wanting a slice of this multi-million dollar pie, especially when all we need is a smartphone?

Fool me once, shame on you

But let’s face it, we’re not all Kimmy K, and with more than 400 million Instagram users, it’s hard to stand out from the crowd. It’s difficult competing with feeds filled with models, far-flung tropical locations, camera-wielding boyfriends and swags of amazing clothes. But now, aspiring social media influencers are also vying against mega-bloggers who are getting a boost via the dubious practise of buying their Instagram followers.

Diese Geschichte stammt aus der April 2016-Ausgabe von CLEO Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der April 2016-Ausgabe von CLEO Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS CLEO SINGAPOREAlle anzeigen
Staying Clean
CLEO Singapore

Staying Clean

Go green! Here, find out about Lush’s non-stop mission for sustainability and reducing impacts on the environment.

time-read
2 Minuten  |
March - April 2020
#ASK Team CLEO
CLEO Singapore

#ASK Team CLEO

Add these to your cart ASAP, so that you get your skin sorted from A to Z.

time-read
1 min  |
March - April 2020
Pastel Goth
CLEO Singapore

Pastel Goth

Wanna stand out from the typical blush toned lipstick crowd?

time-read
1 min  |
March - April 2020
What Eco Beauty Means In The Biz
CLEO Singapore

What Eco Beauty Means In The Biz

This is just the vegan-ning. We break down what’s what, and why you need to be a convert for your skin’s sake.

time-read
2 Minuten  |
March - April 2020
Power To Your Flower
CLEO Singapore

Power To Your Flower

Skincare for down there? Believe there is — as we roadtested TWO L(I)PS products that were created for the skin in our bikini area.

time-read
2 Minuten  |
March - April 2020
Stephanie Poetri Talks Career And Life After Going Viral
CLEO Singapore

Stephanie Poetri Talks Career And Life After Going Viral

The internet can and will make you famous. Here's how Stephanie Poetri Made her hit song in just two hours.

time-read
3 Minuten  |
March - April 2020
CLEO Singapore

The Fame Game

With so many celeb beauty lines in the market (and underway), do we honestly need them all?

time-read
3 Minuten  |
March - April 2020
Try A Plant Based Cleanse So That You Know What You're In For
CLEO Singapore

Try A Plant Based Cleanse So That You Know What You're In For

Think you want to turn plant-based? #TeamCLEO took on a seven-day cleanse and this is how it went.

time-read
2 Minuten  |
March - April 2020
She's All That
CLEO Singapore

She's All That

To all the films we fell in love with! #TeamCLEO caught up with Lana Condor for the newest To All the Boys: P.S. I Still Love You.

time-read
5 Minuten  |
March - April 2020
Women, Power!
CLEO Singapore

Women, Power!

Time to tune in to some empowered women characters. On your watch list: The Witcher and Sex Education which are both on Netflix.

time-read
6 Minuten  |
March - April 2020