London Calling
CLEO Singapore|September - October 2019
This British contemporary label has made its way to Southeast Asia, so #TeamCLEO had an inside chat on style and brand-building for the region.
Voon Wei
London Calling

How would you describe AllSaints? The brand is from East London, and [the vibe of East London] is about celebrating independence. Speaking of which, the three main key words for the brand are creativity, attitude and individuality, and the brand has encapsulated the essence of the city.

How do you think AllSaints speaks to the Southeast Asian market? We believe that it resonates with the local shoppers who have studied or lived abroad, or simply frequent travellers who might find the brand familiar but don’t know much about it.

Diese Geschichte stammt aus der September - October 2019-Ausgabe von CLEO Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September - October 2019-Ausgabe von CLEO Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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