Retro Course
August Man SG|Issue 160
Meet the new Chronomat, freshly overhauled with touches of the past as part of Breitling’s overall renewal
Jamie Tan
Retro Course

Breitling has revamped its chronomat line, tweaking it into a collection of smaller chronographs with a casual twist. This marks a departure from the Chronomat’s previous iterations, which consisted largely of technical, hyper-masculine sports watches. With this move, the brand tidies up its range of timepieces to have each collection occupy a more clearly defined niche.

The “modern” Chronomat dates back to 1984, when Breitling released a timepiece based on the Frecce Tricolori watch that was introduced just a year before. Although the “Chronomat” name was previously used on some Breitling watches in the 1940s, the 1984 model was a new and unrelated creation. A portmanteau of “chronograph” and “automatic”, it didn’t just mark a shift back towards mechanical movements for the brand, but also a new chapter for Breitling following the Quartz Crisis.

Throwbacks With A Modern Twist

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Diese Geschichte stammt aus der Issue 160-Ausgabe von August Man SG.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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