Fuelled by serving her customers, the owner and president of Swimco is using the buying power of her growing company and decades of retail insights to deliver swimwear for all shapes and sizes.
IF YOU’VE SHOPPED WITH SWIMCO — WHETHER online or in person — you have Lori Bacon to thank for that. It was Bacon's foray into water sports as a nine year-old that led her mom Corinne Forseth to start the Calgary-based swim wear business in 1975. “I joined a swim team part way through the year, and I couldn’t get a suit to match the team. My mom felt so badly that I didn’t look like I belonged that she searched one out for me,” says Bacon.
One search soon became a passionate hobby as Forseth became equipment manager for Bacon’s team and the go-to source for local teams in need, too. With a nudge from a sales rep that she ought to get paid for her time, Forseth started a mail order business. Intent to leave her mark from day one, the “co” in Swimco is for Corinne. In the early 1980s, 21-year-old Bacon, fresh from the
University of Calgary, joined her mom’s business. “I went to work for her just because she had no one else, and I didn’t know what I wanted to do yet,” she says, “I thought I’d go help her for a while until I figured it out, and I just fell in love with it. For whatever reason she just left me, she was very good about giving me the opportunity and backing out. I found I loved it and we just never looked back.” In 1982, Swimco opened the doors of its first of 24 retail stores, and began offering fashion swimwear. In 2014, an e-commerce shop was added with a live chat function to assist customers.
MAKING A SPLASH
Diese Geschichte stammt aus der June/July 2018-Ausgabe von Best Health.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der June/July 2018-Ausgabe von Best Health.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
THE THEATRE - PHOTO REALISM
Moisés Kaufman's Here There Are Blueberries.”
Thataway Thomas McGuane
The two sisters were growing old now, but they went on gazing toward Palm Springs from this windblown prairie town as though to Mecca.
FAMILY PORTRAIT
In his latest novel, Garth Risk Hallberg shrinks his frame.
AGE OF ANXIETY
The love songs of Billie Eilish.
A REPORTER AT LARGE YOU MAKE ME SICK
How corporate scientists discovered—and then helped to conceal—the dangers of forever chemicals.
THE WORLD OF TELEVISION CASTOFFS
REALITY-TV CONTESTANTS ARE BARELY PAID, AND THE EXPERIENCE CAN FEEL LIKE ABUSE. SHOULD THEY UNIONIZE?
ONWARD AND UPWARD WITH TECHNOLOGY ABRIDGED TOO FAR
The world according to Blinkist.
ANNALS OF INQUIRY WAIT FOR IT
Suspense in literature and life.
SHOUTS & MURMURS IDENTIFIED
A panel of scientific experts commissioned by NASA to study unidentified anomalous phenomena,” more widely known as UFOs, said Thursday that it found no evidence that any of the reported objects were extraterrestrial in origin.
A CRITIC AT LARGE SAY THE WORD
Why liberals struggle to defend liberalism.
EYES UP HERE
The perils and pleasures of a nice rack.
THE CURRENT CINEMA APOCALYPSE WHEN
“Megalopolis.”
ON THE CAMPAIGN TRIAL
Trump is running for president while bumping into the past at a Manhattan criminal courthouse.
War of Attrition
In the Kendrick-vs.-Drake battle, no one wins.
More Than Mad
Grief drives a fantastic installment in George Miller's series.
Timothy Lai
Painted Syncopation
Mickalene Thomas
Is All About Love
A Soft Touch
Mystic Reality & Cashmere Dreams with Adrian Schachter
rafa esparza
A Sense of Generosity
The Cannabis Crackdown Begins
The Adams administration's \"Operation Padlock to Protect\" gets underway.
Nobody Wants to Mow the Lawn at the Beach
Breck and Georgia Eisner's Amagansett retreat gives the children a cottage of their own.
Small Plates, Big Checks
Why restaurant prices feel so high—and why they’re going to stay that way.
We've Hit Peak Theater
Nobody knows how to succeed on Broadway anymore.
Katherine Bernhardt
Everlasting Butter
The Burn to Rebirth
Valencia, Spain During Fallas
Sabrina Bockler
Conversing From Within
MIRIAM ADELSON'S UNFINISHED BUSINESS
One of Israel's most ardent supporters, she could transform the presidential election if she gives to Trump like she did in 2020.
The Power of a Purple Crayon
Rebecca Ness Coming Into Her Own
Felt and Flora
Sagarika Sundaram's Enveloping Organisms
Eric Yahnker
The Serious Side of a Joke