Paying It Forward
TRUE LOVE Magazine East Africa|August 2018

SamanthaKipury, the Managing Director of Carat, speaks toANDANJEWOBANDAabout her job and building Carat from the ground up to one of the most leading agencies in Kenya.

Andanje Wobanda
Paying It Forward

Growing up I always thought I would get into teaching like my mom but I ended up taking a marketing course at the Monash University, South Africa instead. Marketing fascinated me because of the ability to create brands that add value to lives. The only problem is that I get bored quite easily so focusing on just one brand or product gets quite tedious over time. So after school I decided to get into advertising. I wanted to focus on consumers and to understand how they think. I started working at Carat (the front facing side of Dentsu Aegis Network, a multinational media and digital marketing communications company) in 2009. The best thing about advertising is that you can work on a winning car strategy in the morning and a new alcohol brand launch in the afternoon. The pressure is intense but forces you to learn and grow.

Diese Geschichte stammt aus der August 2018-Ausgabe von TRUE LOVE Magazine East Africa.

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Diese Geschichte stammt aus der August 2018-Ausgabe von TRUE LOVE Magazine East Africa.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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