Having presented one collection for the menswear side of Dior, Kim Jones discusses what’s next
![Exclusive: Kim Jones On Dior](https://magarticles.magzter.com/articles/15670/343108/5cbdb13e0ee22/Exclusive-Kim-Jones-On-Dior.jpg)
WHEN KIM JONES STARTED AS THE ARTISTIC DIRECTOR OF MENSWEAR AT LUXURY GOODS JUGGERNAUT LOUIS VUITTON IN 2011, the world of men’s fashion was a very different place. Off-White was but a twinkle in Virgil Abloh’s eye, London Fashion Week Men’s didn’t exist and the menswear market was worth some R218 billion – a pittance compared to the R304 billion valuation it’s expected to achieve in 2021. What’s more, the idea that sportswear could be considered high fashion was laughable. Overpriced boat shoes for millionaire septuagenarians to wear on their yachts? Absolutely. Eleven thousand-rand trainers designed for trendy kids to wear to clubs? Forget it.
It was Jones who helped to change all that. For his first collection for Louis Vuitton, shown in Paris in June 2011, Jones filled his runway with tennis shoes, tube socks, running sneakers, bomber jackets, and backpacks. Sure, the trainers might have been made from French calf leather and, yes, the bomber jackets were cut from the finest alligator, but it was sportswear nonetheless and it was like nothing Louis Vuitton had ever shown before. In the seasons hence, Jones produced a series of collaborations with Nike, he made the trainer category one of the highest performing in the Louis Vuitton portfolio and he even partnered with streetwear behemoth Supreme for his a/w ’17 Louis Vuitton collection. The collaboration caused such a stir that the pop-up stores LV opened to sell the stuff had to close because they became so dangerously overcrowded.
Diese Geschichte stammt aus der May 2019-Ausgabe von GQ South Africa.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der May 2019-Ausgabe von GQ South Africa.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![Creativity Protection - Let's unpack copyright, fair use, and remix trends](https://reseuro.magzter.com/100x125/articles/15670/1708917/mX5C5kqAm1716807444271/CREATIVITY-PROTECTION-LETS-UNPACK-COPYRIGHT-FAIR-USE-AND-REMIX-TRENDS.jpg)
Creativity Protection - Let's unpack copyright, fair use, and remix trends
We've compiled a breakdown on intellectual property considerations within our local content creation landscape
![With great power...](https://reseuro.magzter.com/100x125/articles/15670/1708917/BqIlfWKrA1716807314786/WITH-GREAT-POWER.jpg)
With great power...
The new BMW i5 M60 xDrive is an electric (and electrifying) appetiser as we wait for the full-fat M5. Walter Hayward answers some burning questions.
![CREATIVE CHRONICLES DIVERSE PATHS, SINGULAR VISIONS](https://reseuro.magzter.com/100x125/articles/15670/1708917/mGD38gncG1716806391835/CREATIVE-CHRONICLES-DIVERSE-PATHS-SINGULAR-VISIONS.jpg)
CREATIVE CHRONICLES DIVERSE PATHS, SINGULAR VISIONS
We take a look at the unique narratives behind a group of creative souls. From the bold strokes of a painter's brush to the intricacies of mixing drinks, each reveals the boundless spectrum of human imagination
![African luxe aesthetic](https://reseuro.magzter.com/100x125/articles/15670/1708917/KZNPnWAWT1716805989647/AFRICAN-LUXE-AESTHETIC.jpg)
African luxe aesthetic
Tshepo Rakale, a self-taught designer from Soweto, embodies the creative vision of Gvllvnt. His meticulous attention to detail and pursuit of luxury set him apart as one of South Africa's most captivating menswear designers.
![Fresh Sound](https://reseuro.magzter.com/100x125/articles/15670/1708917/BD1jtoD3t1716805207109/FRESH-SOUND.jpg)
Fresh Sound
We chat to seven artists actively shaping the music landscape, exploring their distinct creative approaches and insights on crafting timeless music
![Live long and prosper](https://reseuro.magzter.com/100x125/articles/15670/1708917/aAUO7SGVv1716804555446/LIVE-LONG-AND-PROSPER.jpg)
Live long and prosper
The longest living people in the world all abide by the 'Power 9' rule
![THE art OF PERFUMERY](https://reseuro.magzter.com/100x125/articles/15670/1708917/u5TGxBd0D1716804365971/THE-ART-OF-PERFUMERY.jpg)
THE art OF PERFUMERY
The art of perfumery is not merely about pleasant aromas; it is an intricate art form that combines science, creativity, and storytelling
![The fine line between cultural appreciation and appropriation](https://reseuro.magzter.com/100x125/articles/15670/1708917/zpAvk7hc61716804164600/THE-FINE-LINE-BETWEEN-CULTURAL-APPRECIATION-AND-APPROPRIATION.jpg)
The fine line between cultural appreciation and appropriation
Can the fashion industry tell the difference?
![Into The Woodź](https://reseuro.magzter.com/100x125/articles/15670/1708917/mlYhkxvml1716803716236/INTO-THE-WOOD.jpg)
Into The Woodź
Dive into the world of The Woodź aka Lesedi, as he unveils his musical odyssey in this captivating fashion editorial, in partnership with Isuzu and local design house, Franc Ellis
![THE MUSICAL ODYSSEY OF ASA](https://reseuro.magzter.com/100x125/articles/15670/1708917/HjMrJuVYK1716803210160/THE-MUSICAL-ODYSSEY-OF-ASA.jpg)
THE MUSICAL ODYSSEY OF ASA
PARIS-BORN NIGERIAN ARTIST ASA CREATES A MUSICAL LEGACY THAT TRANSCENDS CULTURAL CONFINES