Apple TV Is In Decline – What's Going Wrong?
Mac|Life|April 2017

Apple’s newest platform is struggling against competitors.

Emma Boyle
Apple TV Is In Decline – What's Going Wrong?

DESPITE ITS REVAMP in 2015, Apple’s video streaming box isn’t having the best time. Reviews were positive, though identified weaknesses, but recent data from market research firm eMarketer indicates sales aren’t picking up. Its report says that Apple TV “is at the bottom of the U.S. connected TV market, behind Google Chromecast and Roku, with its share shrinking.” That’s got to hurt for a company that’s not exactly known for releasing unpopular products. The data suggests that Apple TV is used by 11.9% of connected TV customers, marking a steady decline from 12.5% in September and 12.6% in 2015.

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Diese Geschichte stammt aus der April 2017-Ausgabe von Mac|Life.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.