WHY THIS PUNE QSR IS ON A ROLL…
Point of Purchase|January 2020
Rolls Mania, the Pune-based quick service restaurant (QSR), has over 100 outlets across the country and caters to about 2.5 lakh orders every month. As of May 2019, the company sold about 13,000 rolls everyday – 70-80% of them home delivered. In a special interaction with Point of Purchase, Puneet Kansal, Founder at Rolls Mania, shares his thoughts on what makes Rolls Mania different from its peers and the challenges faced by the food industry.
Mohit Manghani
WHY THIS PUNE QSR IS ON A ROLL…

Can you share a brief overview on Rolls Mania’s journey so far?

Rolls Mania started as a small kiosk in 2009, the idea was to introduce something homely and something different from the usual food options like Burgers, Pizzas and Fries. The concept was simple – almost in every house our mothers would roll up a roti with veggies and it was something we all loved. Even though the Frankie concept was there in the market; rolls were more homely and a healthier option. By 2010 we had our first outlet in Magarpatta, Pune, under the brand name Rolls Mania. Today the brand has spread its wings across India with 120+ outlets and is now going international.

What began as a ‘thela’ in 2009 in Magarpatta Township, Pune, is now an over Rs 50 crore enterprise with 800 employees and a network of 110-strong franchise outlets in all major cities. What do you think has contributed majorly to your success?

We have menu options that unify the palate of India. Pune is a city that shelters people from every part of the country, and every walk of life – so the idea was to serve diverse home-style Rolls at an affordable price – that was something that made Rolls Mania unique and a hit among all.

The key decision that impacted the growth of the company was designing a lucrative franchise model that works smoothly across a diverse country like India. Our franchise model is beneficial, because we are only as successful as our franchisees. When it’s done right, it’s hard to find another business vehicle that can match up with the speed, power, capacity for growth and empowerment and something that both the franchiser and the franchisee can truly leverage. Creating opportunities for others is one of the key aspects in mounting new heights.

What are your observations on the current market trends with regard to shopper behavior, purchasing patterns?

Diese Geschichte stammt aus der January 2020-Ausgabe von Point of Purchase.

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Diese Geschichte stammt aus der January 2020-Ausgabe von Point of Purchase.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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