With thousands of higher education institutions in the United States, how does one set itself apart from the crowd? For Purdue University, in West Lafayette, Ind., one answer lies in delivering a consistent—and unified—message about its brand. “With thousands communicating on our behalf daily, no one can whistle a symphony alone,” says Ethan Braden, Purdue’s senior vice president of marketing and communications. “We must operate like an orchestra.”
Indeed, over the past three years, Braden and his colleagues have worked to bring the university’s 55,000 students, faculty, and staff into alignment about the school’s essence and unique selling points. Those attributes include an ambitious, decade-long tuition freeze that’s bucked the trend of ever-higher college costs, and innovative initiatives such as Purdue’s Data Mine, which partners with Cummins, Sandia National Laboratories, and 50 other organizations to improve access and opportunities for students. “Evolving our brand was a component of building a first-class marketing engine that inspires and showcases our incredible product, stories, and people,” Braden says.
Diese Geschichte stammt aus der November 2021-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der November 2021-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The World's 50 Most Innovative Companies - CAMPUS
FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE
The World's 50 Most Innovative Companies - SOL DE JANEIRO
FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE
The World's 50 Most Innovative Companies - VANTA
FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI
The World's 50 Most Innovative Companies - PERPLEXITY
FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH
The World's 50 Most Innovative Companies - THE POWER BROKER
ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
FOR RESETTING THE VALUE OF WOMEN'S SPORTS
08 FOR WHOM THE BELL TOLLS
WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.
Reimagining the ways we work and meet
As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.
10 Trend
From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video
The World's 50 Most Innovative Companies
"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."