BIGO LIVE: A GROWING SENSATION IN AN INDUSTRY WITH A BIG APPETITE
Business Today Malaysia|September 2020
The live-streaming industry has seen a massive growth in years. From the likes of Vimeo to Facebook Live, the industry has grown to include content creators worldwide creating a diverse range of content and it’s no different in Malaysia.
BIGO LIVE: A GROWING SENSATION IN AN INDUSTRY WITH A BIG APPETITE

One particular platform that has been gaining traction in recent years, Bigo Live, has accumulated 400 million users in over 150 countries worldwide, making it one of the leading live streaming platforms in the industry. “In Malaysia, we have seen over 20 percent growth in the number of Bigo Live users and are set to recruit around 3,000 to 5,000 new content creators. As a result, we could see up to 30,000 content creators in Malaysia live on our platform by the end of the year,” says Neil Xiong, Country Manager, Bigo Live Malaysia.

With the arrival of Covid-19, Bigo Live observed a global increase in the usage of the platform and Malaysia was no exception to those changes, as work-from-home practice was enforced along with the Movement Control Order (MCO) in March.

“We faced a truly unique situation this year as Covid-19 related restrictions kept people apart. As physical interactions were actively discouraged, as a result, people around the world were turning to virtual interactions because it is a comparatively safe way to connect without risking their health,” Xiong says.

The platform, launched in 2016, made its mission and vision to connect the world and become a community that inspires and embraces creativity and talent. It has since seen a rising popularity, especially in the last few months as people seek genuine connection, entertainment and comfort in a difficult time of social isolation due to the pandemic.

“We noticed that the timing of the spike in demand for live-streaming coincided with the widespread adoption of work-from-home (WFH) measures and social distancing guidelines that kept people at home nearly round-the-clock.”

Diese Geschichte stammt aus der September 2020-Ausgabe von Business Today Malaysia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 2020-Ausgabe von Business Today Malaysia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESS TODAY MALAYSIAAlle anzeigen
Time Aortic Abdominal Aneurysm
Business Today Malaysia

Time Aortic Abdominal Aneurysm

The Aortic Abdominal Aneurysm happens when the wall of the blood vessels starts to weaken which forms an Aneurysm that is commonly known as balloon-like dilation.

time-read
2 Minuten  |
December 2021
The Lexus ES 250 Features A New F Sport Variant
Business Today Malaysia

The Lexus ES 250 Features A New F Sport Variant

The 2022 Lexus ES facelift has arrived in Malaysia- First unveiled at Auto Shanghai 2021 in April this year.

time-read
3 Minuten  |
December 2021
Heading: Try -180°C Therapeutic Treatment Called  Cryotherapy To Improve Overall Health
Business Today Malaysia

Heading: Try -180°C Therapeutic Treatment Called Cryotherapy To Improve Overall Health

Health has gained a significant attention in this pandemic and being at your best form is a good way to fight the current problems in every aspect of health from fitness, depression, pain management, sports injury, antiageing, weight loss and beauty.

time-read
2 Minuten  |
December 2021
Is It Too Late To Start Investing In Bitcoin?
Business Today Malaysia

Is It Too Late To Start Investing In Bitcoin?

The noise around Bitcoin has risen sharply in the last month after the world’s most popular cryptocurrency reached its all-time high on 9 November 2021. With all the talk of its price continuing to grow, it is easy to think that it might be too late to start investing in Bitcoin. However, it is not too late and, in fact, Bitcoin adopters are actually early. Bitcoin, and cryptocurrency in general, has received mainstream adoption and looks to be around for years to come.

time-read
4 Minuten  |
December 2021
Smart SBB To Boost Farmers Income
Business Today Malaysia

Smart SBB To Boost Farmers Income

Director-General for the Ministry of Agriculture and Food Industry (MAFI), Azman Mahmood, in a special meet the media session, led the pre-launch briefing of Project Smart Sawah Berskala Besar (Smart SBB) a day before the official launch by his Minister.

time-read
3 Minuten  |
December 2021
Budget 2022 – Seizing The Right Moment
Business Today Malaysia

Budget 2022 – Seizing The Right Moment

The recent data point suggests Malaysia will stand to benefit from the global recovery.

time-read
3 Minuten  |
December 2021
Power Of Role Model – How The Habits Of Parents And Kids Are Interrelated?
Business Today Malaysia

Power Of Role Model – How The Habits Of Parents And Kids Are Interrelated?

A new global survey, commissioned by Kaspersky, explores the role of healthy digital habits in the family, as well as the effect of parents’ behavior on children and vice versa

time-read
3 Minuten  |
December 2021
Better Late Than Never, But Act Now
Business Today Malaysia

Better Late Than Never, But Act Now

The world should now be more aware of likely COVID-19 devastation unless urgently checked. Last week, the World Health Organization (WHO) announced an US$8 billion plan to quickly vaccinate many more people to expedite ending the pandemic.

time-read
4 Minuten  |
December 2021
Accelerates MSMEs Digitalisation Journey
Business Today Malaysia

Accelerates MSMEs Digitalisation Journey

97.2% of businesses in Malaysia are made up of Micro, Small and Medium Enterprises (MSMEs). This important business sector plays a significant role in the Malaysian economy by contributing 38.2% of Malaysia’s Gross Domestic Product (GDP). MSMEs also contributes significantly in providing job opportunities.

time-read
6 Minuten  |
December 2021
Business Today Malaysia

Leadership That Can Prevent Toxic Workplaces And High Turnover

“It is our organisation’s mission to create the largest and most productive coworking community in Malaysia & moving forward, South East Asia,”

time-read
2 Minuten  |
November 2021