In its recent report – New Realities: Into the Metaverse and Beyond – Wunderman Thompson Intelligence describes how the metaverse is re-shaping our realities. Fashion brands must take note that the future is changing and changing fast, and that the metaverse may soon be a reality we’re living with here in India, too. According to data shared in the report, 85% people believe that the fashion industry will be impacted by the metaverse. In fact, 86% believe that retail, 83% believe that B2B, and 80% believe that the beauty industry will be impacted by this digital universe!
Awareness is on the Rise
Wunderman Thompson Intelligence’s findings show that while only 32% people had heard of the metaverse as of July 2021, by March this year, 74% people had already heard about it one way or the other. Yet, there still exists a lack of clarity in the understanding of the concept. Only 15% of the people surveyed said that they knew what the metaverse was and could explain it to someone else.
Fashion, Retail and the Metaverse
Diese Geschichte stammt aus der May 2022-Ausgabe von Business Of Fashion.
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Diese Geschichte stammt aus der May 2022-Ausgabe von Business Of Fashion.
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