Beechwood-aged Bourbon County Stout. Goose Island Light. A Shocktop-Honker’s Ale mash-up.
If beer Twitter had been popular in 2011, imagine the blisteringly hot takes that would’ve followed the sale of Goose Island to AnheuserBusch. Even still, the deal exploded in the craft brewing world and quickly turned ugly. Conventional wisdom following the sale was that A-B would immediately dumb down the popular Chicago based craft brewery’s beers, polluting their respected offerings with the bigger company’s special brand of bland.
Far from messing with Goose’s secret sauce, restricting its access to quality ingredients, or directing it to focus on more widely palatable beers and styles, the predicted nightmares never really came to be. In the Goose deal and those that followed, Big Beer didn’t embark on a cost savings expedition, but instead knew it had a valued commodity in need of nurturing. Goose’s Fulton Street facility modernized and expanded. The brewery intensified its focus on sour and barrel-aged beer production.
Diese Geschichte stammt aus der #127 (August 2017)-Ausgabe von BeerAdvocate magazine.
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Diese Geschichte stammt aus der #127 (August 2017)-Ausgabe von BeerAdvocate magazine.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Trainers Incorporate Beer-Making Equipment Into Brewery-Hosted Workouts
On a typical Saturday morning, Johnathan Wakefield can be found hoisting kegs out front of his brewery, J. Wakefield Brewing Co., in Miami’s Wynwood neighborhood.
Mug Club 2.0
Craft Brewers Modify Loyalty Programs to Sow Deeper Relationships
Fruit Of The Vine
Now that fall’s here, it’s harvest time for a great many things. To zymurgical enthusiasts, that means grape season.
The Shaved Duck
Tucked away in an attractive brick neighborhood, just east of the second largest urban park in St. Louis, sits The Shaved Duck, one of the finest beer and barbecue joints west of the Mississippi.
John Segal Jr. The Hops Farmer
Although John Segal Jr. spent many childhood summers in Washington’s Yakima Valley and once brought a block of hops to show-and-tell, the third generation hops farmer never envisioned taking over the family business.
the eagle flies again
like many innovations in this column, this month’s feature started with an email. but unlike any other, what followed was a yearlong correspondence providing insight into the exciting yet frustrating process of bringing a product from concept to reality.
ginned up flavor
old tom inspires a new generation of brewers.
a hazy shade of winter
it’s true—love is in the air, spring is springing, and flowers are (almost) ready to bloom.
nowhere to go but up
the dreaded craft beer bubble. there is perhaps no greater bogeyman in the world of craft brewing, and no greater straw man in debates over its future. derided early on as a fluke, a blip, a passing trend, craft brewers slowly, purposefully propelled themselves forward, even if they didn’t always know where they were going.
9 steps to beerdom
when david morgan first got into the craft business, it was as a retailer, and beer evangelism was a heavy lift. now, more than 15 years later, morgan is at the production end of the business, and the wind is at his back. singlespeed brewing, the cedar falls, iowa, nanobrewery morgan founded in 2012, is on the brink of a major expansion, as singlespeed exits its nano-sized beta version for a state of-the-art brewhouse opening late this year.